Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lawrence Cameron · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When you click on the new listing notification, sometimes it doesnt popup you have to go back to the several listings youve already clicked on, to go back to the homepage. Its really annoying and such a simple fix
The app works, but for some reason it is constantly showing a red notification badge on the app at all times, even when I have zero searches set up. I can’t make it go away
The app was working great until near 24 hours after I downloaded it, it’s not loading any new results. I was excited to finally get notifications of new listings timely until the app decided to not load any more new listings. I can see them on eBay, but not on the app. :/
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