Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jacob Moncur · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Fun but challenging lots of things to find some of them are really hard to find you can play it anywhere it doesn’t matter where you are it’s always super duper fun Lots of fun categories Love it
This is great. I was waiting to find something like this at the App Store. My recommendation is to let custom list to play with the kids or in areas where not all the items are available.
I played this with my 5yo not expecting him to get that into it. He kept on asking to do another treasure hunt and another and another. The app is easy to use and works really well. If you have young kids then download and play it for sure.
Ye be at home on a raining day? There be treasure for the takin’! Out on a walk? There be a treasure map for that too. Choose a map and start finding...