Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Freeze Tag, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this game so much! I’ve been playing for well over a year now and have gained over a million points. I will say, however, this game heavily encourages buying things. Although not necessary, it makes the game harder without purchases. The reason I give this game a five star review is because I feel like this game is a great idea, kind of taking geocaching into an app. This game really is a favorite of mine (although right now my app is buggy) and I will continue to play it for the foreseeable future.
Actually quite a good game. Especially if you have sticker paper and a printer. It is good at encouraging me to go on walks, and it surprises me how many munzee’s there are. I think that virtual munzee’s are a blatant cash grab by the company, but it doesn’t bother me too much. I would recommend it to a walk and city enjoyer, but beware of how badly it wants you to upgrade.
I like that you guys have so many contests and new specials. It’s highly competitive. And the Munzees are really cool. Somebody really like Alice in Wonderland at Munzee HQ. But that map is atrocious. Seriously, dude. With everything that goes in to the attention to detail with the Munzees it would seem that the map could be tweaked. I go from a close-up view of the Munzee I’m after and with a slight bump or jostle I’m clear out in space looking down on CONUS, wondering how the Sam Hill did I get clear up here in the outer atmosphere. But otherwise, really nice seasonal events, a plethora of badges to go after and just a lot a bit of merryment. And like the tie-in to Fitbit to even encourage us to get our steps/miles in 🚶🏻. Good job. But can you work on the map 🗺? Please 🙏
Embark on a Fantasy Adventure with Cappy The Unicorn in the world of Munzee! This mystical guardian has traveled to our world to help realm-hopping cr...