Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TRANE U.S. INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has been shaky at best since the beginning.. once they fix something after 2 years, something else is broken. To mirror others, if you open a diagram, there is no back or return. You have to close the app and start aaallllll over again. Just hire someone to beta test it in the field for a couple weeks.. FFS…
This app is terrible. When you pull up an PDF documents there is no way to go back. You just need to close the app and start over. Also its impossible to get pricing on parts and theres no pictures of anything. Its an app that was a good idea but never got fully implemented. I wish it was anywhere near as simple as the CE App for Carrier. We just have to keep calling Trane for everything.
You have to be a tran dealer in order to use all the app features. I’ll be honest this app is very confusing to use you have to know exact part numbers or what your looking for. The positives are once you figure it out you will be able to order what u need and have this all done before u even leave the customers house.
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