Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nasreen Kousar · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have a 6 month old iPad. When I start the app, the stupid pop-up ads get in the way of actual gameplay. After clearing the app crap, the game simply won’t start. This is because the dev doesn’t know how to return control back to the game after the annoying pop up ads are displayed. This type of malfunction is indicative of someone who took a first-crack at iOS development and failed miserably. Next time have a beta test so you don’t embarrass yourself.
I saw other reviews and people keep saying there are a bunch of ads that are long and you can’t escape from... there are not. I played like 5 levels and all the ads are like 5-10 seconds long. I don’t understand what they were talking about. This game is good just a little too much ads and graphics could be better. Great game.
Had to watch 4 ads before I even got done with 1 game. Is there anything to this game besides bad animations and ads?
Every new railway station represents the new step of human transport revolution; where you have to give train services from one place to another.