Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Teamy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So they added new things, spruced up the UI, now requires account creation and on top of that everything is behind a paywall?!? Yeah nope… the app was good before the additions/account requirements/ subscription fee but now not worth my time or money.
It seems to work, it’s free, and it says it doesn’t collect your data. That’s all good. Basic interface, but that’s ok. I wish it would display the expected delivery date on the front, and that I had some control over the sort order.
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