Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Haroon Mehmood · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Who thought of this first the characters are really creepy straight out of a nightmare jeez and it’s just straight up awful DO NOT GET THIS APP also you have to watch. Million adds to get coins to get different areas WHY DOES THIS APP A REAL THING EWWWWWW IT IS THE WORST trust me I have stumbled on insufferable apps but this this is the worst
I downloaded this game and omg it’s the stupidest game on earth like how did you end up on the App Store like App Store is only for good games that people like your just for nothing whoever came up with this game is stupid and idiotic
Just what in the world where you thinking when you made this game I-
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