Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Amaury Sport Organisation (A.S.O) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The user interface and navigation are confusing. There is just too much content and different sponsors needs for prominence get in the way of an easy to use experience. The app’s frequent data refresh and repainting of the user interface is pretty annoying when viewing the race data tables. Otherwise, it’s a comprehensive source for the latest and overall race stats.
This app does an extraordinary job of giving analytics on the TDF in real time. As the stage progresses, the app shows where the riders are on the route, each group, who is in it, and what the time splits are, remaining distance, average speeds, weather (including where the wind is), and lastly it gives live updates from the Tour’s twitter. If you aren’t able to watch the stage on TV, this app is a great substitute! Highly recommend to any TDF fans!
Routes and profiles for stages only seem to be accessible for future stages, and then on an absurd timer! For future stages, clicking “Stage of the day” displays the profile, but on a timer, so it automatically advances to the route map, which then closes after a few seconds! That is completely absurd. Plus you cannot turn the screen and get landscape mode, nor can you zoom in on either one. The only way I’ve found to get a longer view is to take a screen shot, but the resolution is poor. For completed stages even this much isn’t available—no Stage button. The app wants to push videos etc. instead. Developer, please at least let users pause and view profiles and maps for all stages! EDIT: I found how to access maps and profiles without the crazy timed view. You have to scroll down the page and down there is a Stage of the Day section. For past stages you have to scroll over a ways in that section. Can zoom a little on the map. But why did it take that degree of hunting around to find it? Really there should be links from the overall tour map to each stage.
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