Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TONI&GUY · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It hasn’t improved since I last reviewed it. You have to choose a salon before even logging in. It doesn’t let you use Face ID or even save your details to do the login. Then when you add a colour to your basket and try to add a cut, if you find there are no suitable appointment times you can’t just remove the cut and try a different person for it, to add to the colour. You have to start all over again. This is repeated each time a member of staff doesn’t have a cut appointment at the time you want. Very frustrating. Why can’t you just leave the colour in your basket while you try to find a cut to go with it at a suitable time? Needs a major overhaul.
This app is so rubbish I can’t even begin. I don’t understand why they even have it, you can NEVER log in because the system NEVER recognises your (saved on my phone) password, same with their bloody website, when you request a password reset it just says the account is ‘locked’ EVERY SINGLE TIME. Their customer service is a waste of space because all they say is ‘your account is fine try logging in later’ and then we go back to the beginning. The only way I can book appts is by calling the salon like it’s the 90s, what’s the point of having an online system when it’s this ATROCIOUS??
It’s impossible to create an account in the app (clicking the link to create an account does nothing). When you have managed to create an account the app doesn’t use the iOS keychain to store/retrieve the password. App also doesn’t cope with an iPhone 8 screen size when initially opened, I have to scroll to read the text on the bottom two buttons yet there is acres of “empty” space at the top.
Welcome to the TONI&GUY UK APP. Stay connected with our award-winning salons and manage your appointment bookings from your mobile. With our App, y...