Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tomsons of Appleton, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve tried multiple times to order an advance, and by the time you get to the checkout screen, the pick up window is expired and it will not let you alter the option and cancels the order. Promo codes are great to offer for discounted online ordering if it would actually work.
I wish you had a better way to use promo codes instead of having to show your phone. I also wish there was a way to manually enter a receipt for when you forget the phone
I order from Toms regularly and since the pandemic I’ve taken full advantage of using the app to order ahead and pick in drive thru!
The Tom’s Drive In app makes it easy to order ahead, skip the line, and search for nearby Tom’s locations. Menu: Browse Burgers, Chicken, Sides, Drin...