Tochi - Mood Tracker Journal

Hae Bum Kim · iOS

Tochi - Mood Tracker Journal

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Tochi - Mood Tracker Journal screenshot 1Tochi - Mood Tracker Journal screenshot 2Tochi - Mood Tracker Journal screenshot 3Tochi - Mood Tracker Journal screenshot 4Tochi - Mood Tracker Journal screenshot 5Tochi - Mood Tracker Journal screenshot 6Tochi - Mood Tracker Journal screenshot 7

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Tochi - Mood Tracker Journal Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.7 ★(843)

Rating Distribution

4.7
★★★★★
843 reviews
5
1%
4
1%
3
4%
2
15%
1
79%

Top Countries

🇺🇸 US🇨🇦 CA🇬🇧 GB
Reviews (3)▼
★★★★☆mXpDoe12/24/2024
Could use some adjustments

I think this app is the best thing really. It’s perfect for people with synesthesia like me, and it’s adorable. For me personally, it brings happiness to look at because of the colors and the cute illustration. Though I love this app, I do think it’s a bit unorganized and hard to navigate. The general tracking for overall stats is hard to navigate more specifically, as well as the color customization for emotions. Like I said, this app is perfect for people with synesthesia, but as someone with a wide range of the condition (especially when it comes to color-to-emotion/memory-processing), I’d like free customization of colors for emotions! If anything put features like the colors on the hedgehog in the premium subscription instead, things that aren’t connected to the tracking of emotions. Aside from those things, I think it was a great idea and unintentionally suited for people like me, which I think is awesome. <3

★★★★★awesomeBox11/10/2022
Mental Health Help

Working in the mental health field, I found out about Tochi and instantly recognized the help this app can have. That help will be subjective to each person and their mental health needs. Visually and verbally tracking my own moods helps me to understand patterns and connect dots between triggers and/or stressors. I also like that if I can be consistent with its use, it’ll give me more of a detailed record of my experiences over time. I’ll be able to appreciate more specifics about even small things that impacted my mood and mental health. Also, in general, the app has a cute and fun aesthetic. And I like to think that feels calming and soothing for me. Hopefully this app will be at least those, if not also helpful, to others!

★★★★☆No_Ellie_No6/30/2022
Love it! Just one issue

I just downloaded this, and it’s already one of my favorite mood tracking apps. I do genuinely love everything about it However, I think stats being a premium feature is a bit much. Most mood tracking apps use stats as a basic feature, and theme-related things as premium features, which I find reasonable, because the purpose of mood tracking apps is to track your mood over a long period of time. I feel there’s no point in journaling if you can’t see how it has changed over time. Of course, I understand the need for the developers to make money. You guys need to earn a living. But instead of making an important feature cost money, why not add more UNimportant features, such as, say, more theme-related stuff (maybe a font option?) and make THAT cost money, so you can open up more opportunities for people to make use of the mental health features without having to pay? Of course, I love the app how it is and how free most of it already is. You guys did an amazing job. It’s just that one feature that kind of bothers me. Thank you for valuing mental health!

Version History (102)▼
12.0.09/4/2026
11.2.18/20/2026
11.2.08/14/2026
11.1.37/14/2026
11.1.26/17/2026
11.1.06/8/2026
11.0.26/4/2026
11.0.15/30/2026
11.0.05/28/2026
10.7.15/14/2026
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (8)▼
DutchEnglishItalianJapaneseKoreanPortugueseChineseSpanish
App Details▼

Tochi: Your All-in-One Mental Health Journal & Mood Tracker App Tochi is a complete mental health app designed for real-life emotional wellbeing and...

iOS App ID
1577661905
Content Rating
4+
Min OS
15.6
Size
76.8 MB
In-App Purchases
Yes
Publisher
Hae Bum Kim

In-App Purchases (10)

NamePriceType
Raccoon Character Theme$1.99One-time
Cloud Mood Core Theme$1.99One-time
Tochi Lifetime Plus Theme ack$1.99One-time
One Month Subscription$8.99Monthly
Tochi Lifetime Premium$9.99One-time
Tochi Lifetime Plus$12.99One-time
Tochi Lifetime Plus$12.99One-time
Early Bird Tochi Premium Year$34.99Yearly
Annual Premium Subscriptions$59.99Yearly
Life time Premium$79.99One-time