Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Transports Metropolitans de Barcelona · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app does almost nothing other than show directions unless you have an account, which largely locks out tourists. You can’t even set favorites such as for your hotel. No need to clutter your iPhone with this app. It’s much easier and flexible to use the transit directions on your phone’s Maps app. The Maps app will also show you the regional Renfe train, such as to the airport, which TMB will not.
All the city advertisements will tell you to get the hola Barcelona card telling you this is for “ticket public transit” then this app will constantly try to force you onto the A1, A2 busses for the airport and the Nit Bus (any line starting with N) which is the only ones running after midnight. These are run by private companies and not the Metro. The is no way to say in the app that you only want public transit. Instead plan to pay for the Aerobus and buy a T10 or T50 ticket (10 or 50 rides) at the metro station that ticket will qualify for the Nit Bus.
Great App! This is for me the best App that I’ve ever used around the world! Very easy to use. With this App you feel like you were born in Barca! 👏🏻👏🏻
TMB App The easiest way to travel around Barcelona and the metropolitan area. Move smarter with a faster, simpler and more personalised travel experi...