Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Daniel Hertz · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I asked ChatGPT to help me find a subway app that lets me save favorite stations by direction and I found this wonderful little app. This used to be a standard feature in the regular MTA app and they took it away in the redesign. Losing this feature almost made me late for work twice so I out my foot down and made it my mission to find the perfect app and here it is! Now, I have widgets all on my Home Screen telling me when my trains are coming and how many Citi bikes are at my favorite docks. The terrible MTA redesign was a blessing in disguise, I suppose.
When I’m running to catch my train, I don’t have time to scroll through multiple menus. I’ve pinned my home station and my work station to the start screen and this app simply does the job of letting me know when my next train will arrive.
So well designed and easy to get just the right info i need for my commute. would love notifications for alerts though!
Every NYC transit system on one board. Subway, bus, LIRR, Metro-North, NJ Transit, PATH, NYC Ferry, Citi Bike, AirTrain JFK, airport TSA — real-time a...
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