Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yohji Yamamoto Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good selection of trendy products but zero customer service. Unresponsive, inflexible and a waste of time.
The “app” is some sort of gateway to the shop’s website. I even saw a button that said “download app now” while I was browsing through the app. It’s really no different than browsing on safari. If they wanted an app, they’d need to connect the api of the site where they list their clothing, and display through the UI ok the native app. Not just a “browser”
I absolutely love Yohji and this app is an awesome opportunity for people to see new collections at varying prices. However, being a very new app, it definitely needs major work. Several bugs are appearing like text and text boxes bleeding into the page. Some graphics don’t load. Navigation is a little difficult. Generally just needs improvements in structure and style. But I fully believe the developers will work it out over time. I will be keeping the app believing that the progress will be worth it.
The official app of THE SHOP YOHJI YAMAMOTO delivers the latest information and recommended items of the Yohji Yamamoto brands. Find new arrivals, col...