Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Refuge, INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a great way to grow closer to the Lord
While the app is great, it could be better. When I initially downloaded the app, sermon notes were made available along with an audio or video format of the service. These never get uploaded anymore. It's really disappointing. Also, the sermons aren't updated until several days after it has been preached. Again, when I initially downloaded the app, the sermon was posted (audio, video, and notes) by the end of the 9:00 A.M. Service.
Great way to keep up if you can't make it to the service!
This is the official app for The Refuge which is a healthy, growing community of people who don’t just “do” church but who seek to "be" the church....