Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Ocean Race1973 SL · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Absolutely love the tracking feature in this app. So fun to know where the boats are and the distance between the leader and the rest of the field.
New coverage for 17-18 VOR is disappointing in some areas. Need more OBR reports and videos and less slow-moving, repetitive dialogue from someone who says he doesn't know what he's talking about. He asks an expert to explain, but the whole report is very slow-moving. Also, it is difficult to find out when live coverage will start. I understand the times of arrival at port are not predictable, but it would be nice to get some idea further in advance so that we know when to start looking for the live broadcast. The website keeps saying a report will come at 1300 UCT, but then nothing shows up, and it is very dated when it does finally get posted.
This is a fantastic app. Rich in content, articles, blogs, team bios and more. Warning, when the race starts, this is downright addicting. Up to the moment maps and race details. To someone who is old enough to remember waiting two weeks for a two sentence update of any kind of sailing race, this is like being onboard the entire way. Bravo.
Since 1973, The Ocean Race has been the ultimate test of a team and a human adventure like no other. We have a proven commitment to sustainability and...