Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zachary Gilchrist · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If i’m ever bored and looking for something to do, I just hop on the app and find something to do. So helpful for moves!
I love this app! It keeps me updated on all the events going on which is very useful.
Every night I’m bored and want to go out, I just open the app and I see so many different options!! Such a creative way to all ways know what the move is!
The Move is a revolutionary social media platform that connects people from all over the country. Our platform allows users to create and attend event...