Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Robinsage · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
1) sometimes the app crashes; doesn’t save work. Sometimes when you exit the face sheet, it doesn’t ask you if you want to save your work; you lose all progress. 2) blush colors provided look absolutely awful on darker skin 3) why are there so few skin color options 4) cannot make custom colors lighter than the beige provided on the palette 6) some of the eye sheets are uneven which renders the mirroring function basically useless 7) the eyebrows are difficult to work around and basically impossible to hide. 8) the layering function regularly glitches, erasing or blending lower layers that aren’t in use. Good idea, poor execution. I am writing this after basically completing a face sheet and losing all my work because I didn’t get a save option. Please fix this app for more Future Professionals and others to use efficiently. In its current state, it is very difficult to work with.
It seems like it’s in permanent beta mode and they just released it. Hate having to use this and is putting me off trying makeup.
The glitter shadows don’t work above the eye on the eye lid only when I use it below the eye. I know it used to work properLy before I updated the app
Paul Mitchell® and Paul Mitchell Schools present The Makeup System app. This app has all you need to draw and create any makeup design, including high...