Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Journal Register Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I would like to compliment the Macomb Daily App. I readies just like getting a real newspaper delivered every day. I did have to learn to navigate, but once I found my way around it works just like reading an old fashioned paper. My only wish for change would be able to enlarge the photos in each article to view more details.
I wish you could hire an editor. I’m appalled sometimes that the journalists obviously don’t proofread their articles before sending them to print
I was a subscriber for many years but had to quit because 95% of the articles were anti-republican. I am now on a 3 month trial period to see how the paper is now. Since Trump is not president now instead of 95% republican bashing they seem down to 75% republican bashing. A great majority of the articles in this paper are from the Associated Press, highly biased, the same as in the Detroit News/Detroit FreePress so for me a lot of the same articles in both papers. The Macomb Daily should be more focused on local news and get less biased. This paper will not be Around in a few years IMO. Republicans subscribe to newspapers more than democrats, but I guess writers, newspapers are not run by good business people. CNN is laying off many employees now and newspapers are going out of business everyday. When my trial of this paper expires I will not subscribe.
The Macomb Daily e-Edition app lets readers access their favorite paper on an iOS device with all the stories, ads and photos shown exactly as it appe...