Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Irish Times Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The quick and easy way to keep up with things gone back at home thank you
I signed up for a promotion where I pay $12 to be able to read the headlines of The Irish Times. I have contacted them twice complaining that I am unable to open any articles. I have been told that for $18 I would be able to access the epaper. I asked then what I was getting for my $12 subscription and again they just promoted the upgrade to $18. I clearly missed the fine print somewhere. This is quite a ripoff.
I really enjoy reading the paper like this as it allows me to skim for exactly what interests me in any given week. I would like the ability to bookmark the articles in this version though. Additionally, something to improve the iconography or labeling on what each view of the paper is would be helpful as I’ve found myself constantly playing whack a mole until I click on the correct view I want each time.
Experience The Irish Times in its original format with the ePaper, a digital replica of the printed paper. Enjoy quality news, thought-provoking anal...
| Name | Price | Type |
|---|---|---|
| Special #3, 2013 | $0.99 | One-time |
| Special #22 2014 | $0.99 | One-time |
| Irish Times 01/11 2019 | $0.99 | One-time |
| Special #24 2015 | $0.99 | One-time |
| IT Special 18/06 2020 | $0.99 | One-time |
| Special #15 2014 | $0.99 | One-time |
| Single Copy 12/11 2021 | $0.99 | One-time |
| Irish Times 15/10 2019 | $0.99 | One-time |
| Special #39 2015 | $0.99 | One-time |
| Single copy | $2.99 | One-time |