Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Irish Times Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For a newspaper that was very early on the Internet in Ireland the app is a dud. My biggest complaint is that the front page repeats the same stories multiple times while “hiding” a lot of good material inside. They clearly don’t invest in it. Do better, TIT!
I have a dozen news apps and this is the only one where I have to turn off my device security (Privacy Pro) before it will load.
Good app but recommend turning off notifications as they are ceaseless and have a very low bar for what they consider worthy of a push. Just got a one about phone addiction which strikes me as incredibly ironic as they push many times during the day for seriously low-importance stuff. It’s a pity because I would keep them on for relevant breaking news and a few key opinion pieces, but they really go overboard
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| Name | Price | Type |
|---|---|---|
| Standard Digital Subscription (Monthly) | $14.99 | Monthly |
| Premium Digital Subscription (Monthly) | $21.99 | Monthly |
| Annual Standard Digital | $159.99 | Yearly |