Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Urban Alternative · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Is this for all sports or just football ? My husband is a lacrosse coach so I wanted to recommend this app unless it’s just for football.
This idea came to me 10 years or so ago and this app is even way better than I imagined it!
Has great tips, on and off the field, and I also love the quotes from coaches!
Tony Evans and The Urban Alternative bring you the iCoach App! This app is designed to help you work both on your mechanical skills as a coach and ch...