Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Focus on the Family · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the Focus on the Family app, especially because you could start playing where you left off if you didn't have time to listen to all of the broadcast at once but now it starts from the beginning every time, which is frustrating
I have enjoyed listening to these podcasts for the past year. The app makes it easy to listen to, but I’ve recently had problems where it won’t load. In the past two weeks, I’ve had to delete the app and then reload it again 3 times. Hopefully they can fix this bug soon. Excellent content for families who want to follow the way of the Lord!
I enjoy listening to Focus on the Family, but have had issues with this app. I am having to delete the app and reinstall for the third time in about a year. It does not update with the most recent Podcasts after a while. It just gets stuck and then I delete and reinstall. I occasionally go to the website to listen, but it’s not as convenient as the app. Please update this app so it can be more enjoyable and user-friendly.
Take Focus wherever life takes you. The seasons of your life are always moving forward —singlehood, marriage, parenting, aging well. Through it all, F...