Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Granite Young Men's Christian Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
While I don’t love the pointification of working out for my own personality type… it’s hard to pass up the resulting discounts on my gym bills.
I really enjoy the challenges each month. The variety of classes keep your exercise goals doable and achievable. You are always reminded to work at your own level, but the instructors encourage you to push yourself a little further if possible.
More often than not, the app fails to load the log in screen, and if it does, it’s after a long lag. Despite being logged in to the app, one must navigate through multiple screens to log in AFTER navigating through multiple screens to get to the calendar reservations. It’s too clunky. When it’s easier to use the web browser, is the app really worth it?
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