Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MHT Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Like now issues can be purchased individually through the app. Layout/format pretty good, though scrolling through an article while reading can be touchy leading to link unintentionally tapped or pages sliding to next/previous articles when not intended.
It would be great if there were a way to tweet articles from the app with the hyperlink others could access on the web. It’s a chore to log into the Diplomat on the web to tweet from there - so much so that I don’t bother.
The app has several shortcomings. Among them the app doesn't work in landscape mode on an iPad. It doesn't work offline (for us traveling types). And when you leave and re-enter it doesn't remember where you left off your reading. It is unfortunate there isn't a better way of getting this excellent content with a better delivery mechanism.
The Diplomat is the premier current affairs magazine for the Asia-Pacific. This monthly publication is your comprehensive source of exclusive news, an...
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