The Curiosity Approach

Michael Willis · iOS

The Curiosity Approach

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

The Curiosity Approach screenshot 1The Curiosity Approach screenshot 2The Curiosity Approach screenshot 3The Curiosity Approach screenshot 4The Curiosity Approach screenshot 5The Curiosity Approach screenshot 6The Curiosity Approach screenshot 7The Curiosity Approach screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does The Curiosity Approach Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K

Rating Distribution

N/A
☆☆☆☆☆
0 reviews
No rating data available

Top Countries

🇬🇧 GB🇦🇺 AU🇳🇿 NZ
Reviews (1)▼
★☆☆☆☆qtkt50001/2/2024
Need a search section

I know this is a new app and you are not a big corporation, but I found it really difficult to find what I was looking for. I can’t look through 105 pages of winter to find your Loose Parts letter for parents. Or is it in Spring? Add a search section and I might actually pay for it.

Version History (14)▼
3.12.2611/12/2025
3.12.249/1/2025
3.11.237/27/2025
3.11.223/20/2025
3.11.212/5/2025
3.11.187/10/2024
3.10.162/26/2024
3.9.151/4/2024
3.9.149/7/2023
3.8.138/4/2023
Available In (115 Countries)▼
🇨🇳 China🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)▼
English
App Details▼

Are you ready to create curious, confident and happy children through the power of play and discovery? Find all of our content in one place and at you...

iOS App ID
6444114020
Content Rating
4+
Min OS
15.1
Size
87.0 MB
In-App Purchases
Yes
Publisher
Michael Willis
Un

In-App Purchases (10)

NamePriceType
Tiney Exclusive (Monthly)$1.00Monthly
Red Carpet OFFER (Monthly)$1.00Monthly
Subscription (Monthly)$1.99Monthly
Magical Mystery Tour (Monthly)$2.00Monthly
Parents Plan (Monthly)$2.95Monthly
Welcome Back (Monthly)$2.99Monthly
Welcome OFFER (Monthly)$3.99Monthly
Subscription (Monthly)$7.99Monthly
Annual Plan$29.00Yearly
Subscription (Monthly)$30.99Monthly