Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Connecticut Public Broadcasting, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use the CT Public mobile app daily to listen to WNPR live, to stream my favorite podcasts, and also my kids love the PBS kids games. It’s convenient to have all the radio and TV shows in one place!
It’s clunky and takes a while to load. When I click listen, I just want to listen to a live stream. I don’t want to have a choice of all the other shows that are available. At that point, I get frustrated and move on. I have found myself listening to Connecticut Public Radio and public radio in general far less since the institution of this app. Now I just listen in my car and I’m not not in my car all that much.
I love CT public radio and am an avid listener. I love to listen during my commute. I recently switched to using the app while driving so I can also use gps on my phone at the same time. I frequently have difficulty starting the broadcast using the app. It will freeze, hang and take multiple attempts with force closing to get it started. It will also just quit at times. All this leaves me messing around with my phone far more than I should be while driving.
Get inspired. Stay informed. • Watch one of our THREE livestreams: CPTV, PBS Kids, and NHK Japan • Stream Connecticut Public Radio / WNPR • Listen to...