Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Boca Owner LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is very cumbersome. In daily calendar, times of events are not listed, so need to click on each event individually to see the time. Booking events is tedious to enter name, email, phone, acct number every time you book event even though looked into account. When book event should have the option to Add to Calendar as pretty much every app has this feature as it’s a simple add-on. When look at booked reservations, location is not included. Lastly, events can be booked online but not canceled online which seems like an easy fix. All of these suggestions have been made to the development team over a year ago but not incorporated.
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