Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TGIFridays · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app makes life easier for the restaurant (lower staff overheads) … but you still pay an online ordering fee when dining-in - WHY??? That’s if you can even navigate to payment … if you create your account using automation from your Apple profile, the stupid app doesn’t gain access to all those details, you have to add them all anyway and, if you think you should be able to just manually update your profile - NUP!! - and every time you try to do this you’ll lose everything in your order basket - so painful, such a shame.
I love Melb Central TGI’s! Nothing is too much trouble for Eric (the manager), or Nimesha behind the bar. She’s awesome too! So kind and welcoming after Covid lockdown. Yay, finally free. As always, the food was yummy, and the Halloween themed drinks were great(thanks Nimesha). There’s lots of choice in bars and restaurants in Melbourne, but I continually enjoy the atmosphere of the place so consider myself a regular. I get a feeling there’s a formula that works here, where Eric makes everyone feel valued.
The app looks good, however there is inconsistent categorisation between menu and app making locating some dishes difficult. The current practise of making customer order via the app is a joke. Not what people come to your restaurants for, and even worse with an app that makes a 5 minute task a 15 minute ordeal.
For those that are born to Friday, the TGI Fridays app is your new best mate. Sign up as a MyFridays member to access Weekly Wins and score dine-in de...