Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tesco · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I started using Tesco delivery service in September and I love it. I used to hate shopping and the time it wasted, but this is so easy. The only thing you have to be careful about is the substitutions if your chosen item isn’t available. Check them carefully in your email as you need to return them if you don’t want them. I always write a note about what they can substitute if there are not obvious options, but it can be frustrating if there is something particular that you need for a recipe and they don’t deliver it. That is my only concern. I find the app always works, although the checkout process is a bit klutzy.
Not only has tesco now made every single special offer only applicable to clubcard holders, but the app through which you access your clubcard makes the whole process clunky. Ive been using it for the first time this week, and the process of turning on my phone, finding the app and selecting it, then waiting for the app to load and moving from the home page to the clubcard page (I think the clubcard page should be the first thing you see when you open the app so that youre not fumbling with your phone like an idiot at checkout every time) - it’s ridiculous. This would be fine if you could add the clubcard to apple wallet, but I see that this option is NOT available, I presume because tesco wants to encourage you to buy groceries online through the app. Believe it or not, tesco, but the most “convenient” way of buying groceries is not applicable to everyone. I would be so happy to just be able to add my clubcard to my apple wallet so that I can access it in seconds, but instead I am forced to use an app that i only need for one function that needs to operate quickly and seamlessly, and I have grown to resent tesco in the past week. You artificially created this problem for yourselves, I can see myself avoiding going to tesco just to avoid using this ridiculous app.
Please update the app!! I currently rely on Tesco deliveries for my weekly grocery shop and the app is so close to being great but the amount of glitches and bugs it has.. I am constantly logged out, I have also have log in automatically enabled and it has never once worked. If I search for an item and then go into browse products the screen is just white with the Tesco logo and I have to close and restart the app. Sometimes items do not actually add to my basket, or disappear so I have to triple check before I checkout that nothing is missing. It’s well laid out and user friendly so if these things were fixed it would probably be the best grocery shop app that’s available and I would actually enjoy doing my weekly shop. I’d also browse more products and offers but at this point it’s easiest to write a list and just search what’s on the list otherwise I have to constantly restart the app and log in again. Also recently sometimes I can not log in it simply says it does not recognise user despite correct password and email. This is a pain because I use the delivery saver and only order mid week and if it does not work I have to pay to get my order delivered another day
Get more power in your pocket with the new Tesco App, where online shopping and Clubcard are combined into one place. Shop straight from the app, rece...