Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tern Software, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
While I’m an advisor myself, I also utilize the Tern app for my personal trips. While there’s always room for improvement, the latest updates with really cool UI design changes throughout, truly do give the app a fresh new look and functionality. Can’t wait to see what’s planned for the future. Thank you Tern team! ++
Luxury travel advisor and former software developer here. I’ve tried Tern, Travefy, and TravelJoy and this is hands down the best client facing itinerary app. They really understand the concept of keeping it simple in order to convey the info for clients. Travefy’s UI is dysfunctional and TravelJoy is too flashy. Tern got it just right with keeping the UI minimalistic and functional. Thanks for understanding the itinerary is NOT the trip; there’s no need to be unnecessarily flashy to make the trip more exciting. The itinerary should be JUST the itinerary which should allow clients to spend minimal time on the app to get the info they need in order to spend time experiencing their trip. There are some features that I’d like to see on this app, like the ability to search and filter things. Make it even easier for clients to find stuff they are looking for. Rich formatting can also use some improvement when writing things in the description boxes. I sure hope to see both of these features take shape in the upcoming year. You guys are on a roll, so please keep it up.
Effortlessly manage your travel itinerary with Tern’s free app designed for travelers. Stay in the loop with personalized trip plans meticulously cra...