Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TED Conferences LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Extremely clean design, great usability and performance. Clearly this is the work of an incredibly talented technology team.
Use it all the time, great app to have. Congrats!
This is a nice app for attendees of TED 2012. I like being able to check in to the different locales at TED 2012. I also like having the Conference schedule interactively explorable in the app. It has a few "version 1.0" rough edges that I expect will smooth out as it's tuned and tweaked. Overall, very good.
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