Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tangem AG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Tangem gets crypto cold-wallet storage right, pays attention to the details, and considers their customers first in every interaction, from their website content by providing extensive guides and product information, ordering online, to the mobile application interface that secures cryptocurrency flawlessly. The mobile application is intuitive and the secure NFC-based Tangem Card or Tangem Ring provides an effortless method to process and confirm transactions with your mobile phone. Balances are quickly updated and blockchain transaction information is provided. The website provides step-by-step instructions on so many tasks (i.e., setting up Tangem with a 12- or 24-word seed phrase) and features (i.e., adding multiple wallets). The durable NFC cards and ring can be stored securely and discretely anywhere. The optional seed phrase is appreciated.
New to crypto currency and wanted to learn as much as I could before holding. I’ve heard all the scary stories of significant losses. I checked into all the cold storage wallets and settled on Tangem. The other wallets require a large investment in an electronic device which many times breaks. Tangem uses either a card or a ring with a chip inside that holds your key, no batteries or screen that can wear out. During my learning curve I’m expected to make mistakes, fewer the better of course. I purchased some crypto currencies on my favorite exchange and then proceeded to transfer to my Tangem cold storage wallets. I was obviously in too much of a hurry and ended up sending different coins to my Pepe wallet. So, thousands of dollars of Bitcoin disappeared. I contacted Tangem and heard back within a day. I was grateful to Tangem for finding my coins on an Etherium wallet. All I had to do was add that wallet into my Tangem Home Screen and, “WALLA,” coins were all there. Very grateful that this lesson wasn’t to painful, thanks to Tangem support.
As the title says, this app is very good. It’s clean, fast, simple, and it works good. Just one thing I noticed that should probably be updated: when you go into multitasking, you can still see the info in the app, meaning that all you balances are visible in the multitasking interface. Most finance apps will blur out the application in multitasking so that way you cannot see the info from the app when switching applications, but with Tangem, all of my balances are clearly visible when going into multitasking (app switching). It would be nice if the app was blurred out once you exit it, so that way you cannot see the balances and holdings in the multitasking view - it would help to make it more private. Two other improvements I recommend is the ability to see your UTXOs on the app and choose which ones you are transacting with and also being able to generate multiple wallet addresses for privacy. That would be nice. Otherwise I have no problems with the app or the cards. I am really liking this wallet! Awesome job guys, I am looking forward to future updates 👍🏻
Tangem - Non-Custodial Crypto Wallet & Hardware Wallet Tangem is a self-custody, non-custodial crypto wallet that combines a hardware wallet with a mo...