Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hyojin Kim · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great app for staying organized with my itinerary and expenses. It’s easy to use and makes my trip planning much easier!
The app is easy to use, clean, and thoughtfully designed. It’s especially helpful for staying organized throughout a trip. Highly recommend for anyone who loves to travel and wants a better way to keep track of their plans and spending!
Beautifully designed travel app. Makes it easy to keep track of trip plans, spending, and journal in one app.
PLAN - Scan a booking confirmation. Every detail of flight, hotel, and car rental will be organized day by day automatically in one place - Build you...