Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app needs a major overhaul and bug fixes. I am so tired of accepting a privacy policy everyday and everytime I open the app. The stupid ads for these games will open right in the middle of a podcast and and make the app stop forcing me to reconnect and see even more ads! Fix this or I will dump this app immediately!
No, I don’t want to sign your 40 page user agreement. No, I do not want to share my location nor turn my mic on for an entertainment app that offers little in return. The app is not user friendly and offers only regurgitated content that you can listen to live on the radio. A lot of work to listen to Andrew’s and Leland’s shows, which are the only two worth listening to! Get ready to be inundated with ads. Do better cumulus!
The app streams well and seems to work alright but don't download it expecting to listen to Auburn events. Why?!!! Maybe it's a WAPI thing or AU thing but either way its disappointing, especially considering how weak their broadcast signal is.
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