Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LIN Television Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Over the years, this app has had its ups and downs concerning accessibility and navigability, and this time is no exception. First, there no longer seems to be a way to save an article for later reading. Because of that, a search function would be helpful; but, of course, I’m not finding that either. The only tabs now are “Latest”, “Weather” and “Watch”. If I’m in “latest”, and go into the menu, hitting such things as “Settings” or “Contact Us” takes me into “Weather”, as does “App Support” on the App Store info page for the app. This needs to be redesigned from the ground up, with accessibility and navigability in mind. It is terribly frustrating not to be able to save a story, or to search for a story that appeared a week ago in order to finish reading it.
CBS42 are the most professional, on point with the news.. Morning news with Art and Nat. The evening news with Sherri , Jack and Ashley.. ROCk.. Ashley and Nat are don’t try to scare people when there is potential hazardous weather. The new time wait and get the FACTS before they report.. CBS42 is winner winner chicken dinner.. Please keep up the outstanding work..
Of all the apps I have downloaded, this one is the hardest to navigate. If you initiate a “notification”, it is almost impossible to locate the story. You have hidden the story somewhere deep inside of endless channels of the app. For example, your notification says “Click” to see Coach Saban give his weekly news conference. When you click, it takes to a screen with advertisements, then two options, News or Live. Click Live, and you get a blank screen, Click News, and you get this endless web of titled options that goes in different directions, none of which is the story you initially started to look for. All other local news apps, have easily navigable News Apps. When you get a Notification about news happening or story, you can click on the Notification, and it immediately takes you to the story, or video, or live stream. Why can’t yours do the same thing? In this day of incredible technology, endless Web services, and fierce competition, it just seems to me, you of all people should be a leader in them News and Entertainment Apps. Yet, you are dead last in the App category. Good luck with that!
News has never been more local than in the palm of your hand. The CBS 42 News mobile app brings you all the top stories from our daily broadcasts, as...