Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗THAI DIGITAL PLATFORM SOCIAL ENTERPRISE COMPANY LIMITED · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
And nowhere is this made clear before you sign up for an account and navigate to the easy pay tab. It would be great if I could connect it to Apple Pay, especially since I used my Apple ID to sign up for the account. But as it is, too much hassle to use, I will stick with Baht cash. So yet another useless account sign up.
I agree with most people here that it took too long to get to the part that you could actually pay. It worked well with vendors in the well established mall but barely compatible with street vendors. Also not working with 7-eleven (the most important 😂) Lastly if you are outside of city center it was so hard to find the Kbank FX booth to top up. The regular Kbank branch wont top up for you and did give me a look for asking at certain branches. You will also need your passport and foreign currency to top up with semi bad rate. The Kbank fx booth search feature is also horrible!!!
This app is a good idea but is poorly designed and barely works. It takes too long to load. Too long to then get into payments while you hold up a line hoping it will work. It does not accept personal QR codes which more vendors use than a business QR. also the fact you can ONLY load it with foreign cash currency is ridiculous. They need to redo this app completely it’s embarrassing how bad it is.
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