Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tyler Smith · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Pulled this app out around a campfire last weekend and it was a hit! Had us talking for like 2 hours and we didn't even finish them all. Good stuff!
Finally, a “questions game” that doesn’t have a bunch of boring prompts. The questions frequently turn into 5+ minute long conversations with friends with plenty of laughs.
This is such a great app for getting to know someone but also get to know my friends and family!!! The app has so many great conversations starters, I only needed a couple to get the conversation flowing at the dinner table the other night! 10/10 would use and recommend and and good chat.
TableTalk is a Conversation-Starter app for when friends and family get together. From a list of custom-curated questions, users can navigate through...