Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗wymsee Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using SyncOnSet for years in both app and desktop versions. It’s the industry leader but there are still several things I wish it could perform better on. For instance; on the app you can easily add tags for previously uploaded photos, nearly impossible on the desktop. I also wish there was a better, simpler way to view fitting info on my mobile device or label on actual photos for the establishing continuity photos. To be sure, I still love the product over any other on the market but it’s pretty buggy and glitchy which is frustrating when on set.
New app is such a disappointment. Why “fix” something that isn’t broken? This one is so difficult to navigate, lost all the perks of the interface of the original app, & just takes extra time - when time is something we don’t have to waste in this industry! We hate hate HATE. Please bring the old app back. This makes you work harder, not smarter :( Update: now the app moves even SLOWER. Rarely responds when you try to touch within the app to navigate between pages (oh so many pages to get to where you want to be - so counterintuitive), lags constantly, & can several minutes to even view photos already loaded in the app. This is whether on or off wifi. I never thought I would miss a continuity book so much.
The new app is not intuitive at all. There’s no functionality for looking at changes, and flipping through the photos attached to them. Even just getting to characters is a PROCESS and hitting the back button from a character takes you back to the home screen so there’s no easy way to go between characters. Accessing different episodes is time consuming and frustrating. Editing to add background, or really anything, on the app is either difficult or impossible. These are just a few of the issues that have come up as I’ve been back on set. Spending extensive time trying to learn how to work this new app is just one more incredibly frustrating thing to deal with on top of every other adjustment to filming in pandemic times.
SyncOnSet is an Emmy Award-winning digital continuity and collaboration tool that helps streamline TV and Film production from prep to wrap. With Sync...