Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ketchapp · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Reading the game reviews it looks like the game had many problems when it first came out but playing it now the game never crashes and there is only one ad when you open the game so it seems like the game had been fixed on top of the fact that it has a good and challenging concept.
This game is very fun and challenging, but has two underlying problems. The ads pop up in-game, and the game crashes 80% of the time after each match. I suggest to fix the crashing, and ad a $0.99 option to remove ads. I’d Ketchapp implemented this, I believe the game could be very successful.
Love the game idea. The problems that persist are the ads in the middle of games and the bugs that occur often. An occasional swipe either wouldn't process or the swipe goes a different direction.
Swipe the black arrows in the same direction, the checkered arrows in the opposite direction. Sounds easy, right?