Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jamshaid Ali · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don’t know what the problem is with this app, but it takes forever to load. I don’t like it at all! Deleting when on about level 4?!?!?! Will be going back to my old standby ARROWS app…the plain black arrow version. I’m almost on level 800 on this app. I was just getting a little bored with it and thought the colors might be nice, but I think NOT! Just a lot of hype. I’m hoping I wasn’t charged for that crummy app!
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