Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pham Van Tuan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First time ever opening the app I first had to click through ads, then got a pop up that looked like it was trying to sell the full version of the app. It wasn’t in a language I understood and there was no way to click out of it so I deleted the app for fear of accidentally making an unintended purchase. Wasn’t even on my phone two minutes.
I really like the app and would consider buying the full version but in many of the lessons instead of Swedish words in the quizzes there are words in Arabic. The word finds are also in English or when in Swedish is just the word listed, no translation. If there is an update to the app that fixes the wrong language being listed as Swedish I would definitely purchase it, but currently wondering if the app is even maintained as I don’t see any updates.
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