Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pham Van Tuan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In theory, this would be quite nice to use, but once the app has been closed, it has to be deleted and reinstalled again in order to use it. There are a lot of bugs and some vocabulary is from other languages, such as Spanish words being used where Japanese ones should be. The definitions and example sentences are also translated with a translator from English without using the vocabulary word in the target language. Updated review: Some improvements have been made to the basic structure of the app, but the issue of mismatched vocabulary persists. For example, the verb ‘to crawl’ shows a picture of a baby, while the Japanese vocabulary word listed is ‘牛’, which means cow, and the audio says ‘クロール’, which in Japanese refers to a type of swimming stroke.
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