Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Sherwin-Williams Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
How do you not include Cessna high wings? The website has them but it’s broken and doesn’t work, something about WebGL on mobile even when using a laptop and 2 different browsers. Hopefully this is a new rollout and the next update will have the most popular GA aircraft ever produced. Hopefully even an option for the 205/206/210 series.
Imagination transforms into actualization with the new Aircraft Color Visualizer from Sherwin-Williams Aerospace Coatings. This web-based tool allows...