Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alexandr Peancovschi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I played this game a lot, and then finally spent the money to take the ads away, and now it doesn’t work at all. I uninstalled and reinstalled and updated my phone, and it just crashes. How can I fix this and play the game again???
I spend weeks and weeks on one game/round, I get closer to my high score after hours and hours of playing, just to open it one day and I have lost every bit of progress, no save options, and it has happened so many times now that I am deleting the app and no longer playing. This was my most played game and I’m upset about such a stupid bug being overlooked and nothing done about it. I have sent a message to the developers before and got a ‘sorry, oh well’ type response.
Om
Join the numbers and get the 4096 tile! How to play: Swipe with your finger to move numbers between tiles. When two tiles with the same number touch,...
| Name | Price | Type |
|---|---|---|
| Continue Game | $0.99 | One-time |
| Remove Ads | $0.99 | One-time |