Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nicola Eusebi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I write the following absent any animosity towards the app and the team behind it. Anyway to advertise your premium service -which I have no doubt is fantastic- without it having to incessantly pop up each and every-time I open the app? Look I’m sure it’s working on the majority, why keep it that way otherwise? Personally, I find myself less inclined to even consider the service given the in-your-face, hard sell approach. All love to an otherwise stellar app.
Create an option to change from military time. Otherwise a great app. But change that. I can read military time, but this app should have the option of choosing. Thanks.
It might be a good app, but I’ve been navigating it for about two minutes, and was asked three times for money for the “premium” subscription, and another three times for a rating. You got it. Zero money, and a bad rating.
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| Name | Price | Type |
|---|---|---|
| Premium Monthly | $1.99 | Monthly |
| Premium Weekly | $1.99 | Weekly |
| Premium Weekly | $2.99 | Weekly |
| Premium Monthly | $2.99 | Monthly |
| Premium Yearly | $9.99 | Yearly |
| Premium Yearly | $14.99 | Yearly |