Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MicroStrategy Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Please update the app for the aspect ratio of the ipad pro 11 inch.
Would give 5 stars but several key items, like the heat map, are broken in this version when using it on iPad 3. iPad 2 works fine though. Please fix this quickly and do a better job testing future releases!
This is one of the best business intelligence apps out there. It's designed to be used with the Microstrategy BI suite, so it's not something you can just download and use. If your company doesn't use MS for business intelligence analysis, don't bother downloading the app, because it doesn't do anything on its own. However, if you already use MS at work, you won't be disappointed by this app. It has some really slick visualizations, and is a great way to communicate ideas to people who are impressed by pretty pictures, i.e. most people. I only have two complaints about this app. The first is that it doesn't support all of the visualizations that the web version does (it uses Flash, so you can't use it on an iPad) but I think MS is working on this. It also seems to be pretty difficult to get the MS mobile apps to work outside of the company firewall, but I think that might be a problem that our IT person is having, rather than something inherently wrong with the app itself.
Strategy lets anybody build and deploy mobile apps quickly. Using drag-and-drop click-to-configure design, combine branded look and feel, custom workf...