Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MochaSoft · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It works as long as you don’t want to use any Apple keyboards like the Magic or Smart keyboards. It used to work like a year or so ago, you could hit the keyboard button, select wireless, and it worked. I have been all over setups and can’t find anything to help. I can’t be productive if I have to hold my iPad in my lap and use the iOS keyboard.
I have used this app on my iPhone before, but it does not respond to physical keyboard input.
This app went from five stars to a one star. The enter key is now gone on the top right of the screen and you have to swipe through the keyboard to find it. You put the most used key at the end of the list. It is so inefficient now with the placement of the enter key it is unusable for efficiency. Not anywhere near the page up and down key. Makes no sense at all. I challenge whoever made this decision to login and try using your app without being frustrated the whole time.
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