Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jeff Johnson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Took me a few minutes to figure out that I have to open the app to make it work as by default it blocks nothing. I would suggest you default to blocking 3rd party fonts instead of none because if we wanted none, we could simply not install or not enable the extension :)
StopTheFonts is a Safari content blocker for web fonts. Block all web fonts, or only web fonts that you specify. StopTheFonts is a Universal Purchase...