Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Stand to Reason · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Koukl’s book “Tactics” revolutionized the way I did evangelism, making me exponentially more effective. By asking the person questions from beginning to end, Satan’s deceptions and distractions are overcome so much easier. So glad to have this supplementary material to help reinforce these good Christian habits (quick to listen, slow to speak…be ready to have an answer for all who ask)
Been listening for several years. I can’t get enough of Greg’s thoughtful and clear thinking on all the subjects the team at stand to reason address. That’s not to mention the rest of the team. I only wish the others recorded podcast regularly as I’ve enjoyed all of them. And wow to Amy Hall whenever she gives input on STRask. I find myself often thinking it would be fun to hear her responses to Greg putting her to the question. Well anyway... no way to go wrong with this app
What a blessing that STR has been for me. I came upon STR years ago after hearing of this ministry from Todd Friel @ WOTM Radio. Greg and staff have provided clear and concise Biblical answers for my many questions as a New Christian. Biblical truth is hard for a post modern society yet Greg and STR are committed to staying true to Christ and the Bible. To the post modern morally relativistic mind truth is trumped by feelings and emotions, but Greg and staff have taught me to ask questions first if possible, and this one tweak to my evangelism has had great results, hopefully those results will expand GOD’S Kingdom and they always bring HIM Glory.
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